Tourism Malaysia launches new domestic travel campaign Cuti-Cuti 1Malaysia Dekat Je
Chairman of Tourism Malaysia, Wee Choo Keong (third from left); Director General of Tourism Malaysia, Dato’ Mirza Mohammad Taiyab (second from left); Director of Communications and Publicity Tourism Malaysia, Razip Mohmed Hasan (second from right); Deputy Director General of Tourism Malaysia, Datuk Azizan Noordin (third from right); Deputy Senior Director Domestic Promotion Division, Zalizam Zakaria (right); and Director of Advertising, Datuk Abdul Ghani David (left)
Malaysia boasts a rich cultural heritage and is home to some of Southeast Asia’s most exciting and diverse ecosystems. From lush exotic islands and ancient rainforests to sprawling mountain ranges and more, the potential for adventure is only just Dekat Je – loosely translated from Malay as ‘so close’ or ‘just nearby’.
So reads part of Tourism Malaysia’s latest travel campaign tagline, which urges Malaysians to explore their country and take more domestic vacations. The campaign, Cuti-Cuti 1Malaysia Dekat Je, also aims to remind Malaysians that travelling helps cultivate closer ties between family and friends.
Launched recently by newly appointed Tourism Malaysia Chairman Wee Choo Keong at Seri Pacific Hotel, Kuala Lumpur, Wee noted that, “Travelling locally whether by car, airplane or train is cost and time effective, more fun and helps foster better relationships, whether it’s family bonding at waterfalls in Negeri Sembilan, newlyweds on honeymoon up in the highlands of Pahang, or a group of friends looking for adventure on a road trip to the outskirts of Selangor.”
In his speech, Wee went on to mention that the domestic tourism sector is responsible for some 50% of the total revenue generated in the overall tourism industry, but that this sector on average spends shorter periods away in comparison to regions such as Europe or the Middle East. The new campaign encourages Malaysians to take advantage of their homeland and make domestic destinations a part of their weekend plans.
The popular ‘wefie’ forms an integral part of the campaign, and as such, travellers are encouraged to take ‘wefies’ and post them to social media platforms with hashtags of the location to promote the trip. This in turn will help promote and increase domestic tourism, while creating a memorable holiday.
Guests were treated to a spread of sumptuous local delights during the launch, with lots of traditional goodies adorning each table, while an energetic performance by hip hop legend Altimet and percussive masters Diplomats of Drum, kept the atmosphere upbeat.