City Centre shopping mall to launch new football-based campaign with Premier League trophy on show
Peter Barnes, HE Vicki Treadall and Sue Wang unveil the Barclays Premier League trophy
The Barclays Premier League trophy is now on display among other football showpieces as part of the Football is Great campaign at Avenue K.
The six-week campaign, running from 19 March to 1 May, has been set up by the British High Commission and VisitBritain to combine the best the UK has to offer – football and tourism.
HE Vicki Treadall, British High Commissioner to Malaysia said: “Britain has an amazing offer from our heritage and culture to our fantastic food, fashion, shopping and beautiful cars.
HE Vicki Treadall gives her welcome address
“British and Malaysian people share a passion for football and promoting our countries through tourism. I believe this campaign will be a hit in Malaysia.”
Also in attendance at the official launch of the campaign was former Manchester City and England legend, and current Malaysian TV pundit, Peter Barnes.
As well as the Premier League trophy, several artefacts from the National Football Museum in Manchester, England are on display in the Avenue K ground floor lobby. These include the match ball from England and Argentina’s quarter final match at the 2002 World Cup, a waxwork of Brazilian legend Pele, and a replica of the FA Cup.
| A replica of The FA Cup trophy
|| Brazilian legend Pele immortalised as a waxwork
With the Premier League standing as the most popular football league in the world today, it is considered one of the UK’s greatest exports. Malaysians have a particular affinity with the competition and now that British Airways has announced that daily direct flights will operate between Kuala Lumpur and London starting in May, the number of Malaysians attending Premier League games, and the UK in general, is expected to continue to rise.
Former Manchester City and England footballer Peter Barnes
Joss Croft, Marketing Director at VisitBritain said: “Our ambition is to convert the evident interest in football and the Barclays Premier League into a desire to visit Britain in the very near future.”
As part of the campaign, fans can enter to win flights, accommodation and two tickets to a Premier League game of their choosing. For more information, visit visitbritain.com